This week our Irish Whiskey News features articles on the industrys fight to keep up with demand and the rise of Tullamore Dew sales worldwide.

So let’s see what’s been happening this week in our Irish Whiskey News – November 7 – 2018

 

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Can Irish whiskey keep up with demand?

Once the most highly sought-after whisky category in the world, today’s Irish renaissance has been a long time coming. Our whiskey’s success peaked in the mid-­1800s, when soaring demand from the US generated a roaring trade for no fewer than 88 distilleries in Ireland. But producers were dealt a double blow with Prohibition in the US and two World Wars, which all but wiped out the sector.

Just two distilleries remained by the 1980s, both owned by IDL and it wasn’t until the turn of the Millennium that number doubled to four. As recently as 2013, the only distilleries producing and selling whiskey were Cooley, Kilbeggan, New Midleton and Old Bushmills. But by August 2017, these four distilleries had more than quadrupled to 18 – and another 16 are in the pipeline. And when you look at the rate at which sales are growing, it’s easy to see why more producers are eager to join the sector.

The most recent IWSR figures from the IWA reported a 10.6% sales spike in 2017 to reach 9.7 million nine-litre cases compared with the previous year, meaning the category is on track to exceed its 2020 growth target (12m cases or 144m bottles) set by the IWA.

 

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Tullamore Dew sees 9% Sales Rise

William Grant & Sons has reported profit growth of 12.6% to £250.2m (€281.5m) after tax for the year ended 31st December 2017, which includes a 9% global sales growth for Tullamore Dew.

Tullamore Dew is the second largest Irish whiskey brand globally. William Grant & Sons invested €25m into its Tullamore distilling operation in 2017, with the opening of a new grain distillery and bottling plant. This brings the total invested in the distillery up to €100m, making it one of the largest employers in the area with a workforce of over 100. This is in addition to the 45 staff at the William Grant & Sons marketing office in Dublin.

In 2017, Tullamore Dew was awarded Brand Innovator of the Year at the Icon of Whiskey Awards for its dedication to new innovations such as Tullamore Dew XO Rum Cask, whilst this year the brand won the Worldwide Whiskey Trophy at the International Wine & Spirits Competition for its 18 Year Old Single Malt – an award not won by an Irish whiskey since 2009.

 

 

Thanks again for reading our Irish Whiskey News.

Andrew

 

 

 

The Whiskey Experts  – Irish Whiskey News © 2018


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