This week our Irish Whiskey News features articles on Egans whiskey new Pedro Ximenez aged whiskey and what the Japan/EU trade agreement means for the whiskey industry.
So let’s see what’s been happening this week in our Irish whiskey news.
The Egan’s Irish whiskey label, as we’ve touched upon in the recent past, is an emerging brand tied to a leading Irish merchant house that, at one time, spanned a range of commercial endeavours that included malting, brewing, and bottling. It has now debuted what’s said to be the only Irish whiskey that’s been aged exclusively in Pedro Ximenez casks from Spain.
The new Egan’s Fortitude, according to those behind it, is a non-age statement expression that’s been matured exclusively in Pedro Ximenez casks. It is a 92 proof offering that’s said to demonstrate “the ambition of the Egan family to challenge the status quo.” What this has exactly to do with this whiskey is unknown, but now you know.
The EU-Japan free trade agreement, also known as the Economic Partnership Agreement, will come to a vote tomorrow (Wednesday 12 December). The agreement was signed on 17 July 2018 and represents the “largest” bilateral trade deal ever done by the EU. It is set to come into force on 1 February 2019 if ratified by the European Parliament and the EU Council.
Once in effect, Irish whiskey will benefit from the protection of a geographical indication (GI) in Japan for the first time. This will mean that only whiskey produced in Ireland in accordance with EU regulations can be labelled and marketed as Irish whiskey in Japan.
The IWA also stated that the deal will create a trade zone of 600 million people, covering a third of global GDP and about 40% of global trade. William Lavelle, head of the IWA, said: “Historically, sales of Irish whiskey in Asia and the Far East have been low.
“However, Japan represents the largest market for Irish whiskey in Asia and is among one of the Asian markets identified by the Irish Whiskey Association as offering significant future growth potential. Already, last year, sales of Irish whiskey grew by 15.6% in Japan. “Protecting the name of Irish whiskey and the high standards which are the hallmark of Irish whiskey are critical to support future export growth.
“The EU-Japan agreement will extend protection to Irish whiskey in Japan for the first time and we would call on MEPs to ratify this deal on Wednesday.”
Thanks again for reading the Irish Whiskey News.
The Whiskey Experts
The Whiskey Experts – Irish Whiskey News © 2018