This week our Irish Whiskey News features articles on Jameson’s rise in sales throughout 2019 and Bushmills blends Black Bush with specialist Irish tea from Suki Tea.
So let’s see what’s happening this week in our Irish whiskey news.
Pernod Ricard’s 2018/19 nine-month sales climbed 6.3% to €7.18 billion (US$8.07bn) driven by Martell Cognac and Jameson. Year-to-date sales were also boosted by double-digit growth in emerging markets, which grew 15%. Asia and the rest of the world region grew sales by 12% bolstered by “dynamic growth” in China and India. The Americas saw sales increase by 3% with a “good performance” in the US as the company started optimising wholesaler inventory in the market. Europe witnessed a 1% sales growth with “very good” sales in Eastern Europe but “contrasted performance” in Western Europe.
During the first nine months of its 2018 fiscal year, Pernod Ricard’s strategic international brands posted an 8% increase collectively, driven by Martell, Jameson, Scotch, Beefeater gin, Perrier-Jouët Champagne, and “strong price/mix”. The French firm’s speciality brands witnessed “continued strong development”, reporting a 14% increase. The growth was attributed to Lillet apéritif, Monkey 47 gin, “higher-style” Irish whiskey and Altos Tequila. The nine-month results were released just a day after Pernod Ricard announced it had signed a deal to acquire Italian super-premium gin Malfy – the sixth gin to join the firm’s stable.
One of Ireland’s most loved whiskey brands has announced that one of their most popular campaigns for 2018 will return this year. Bushmills #BlackBushStories campaign will make a return this year, announcing a collaboration with specialist tea makers, Suki Tea. The collaboration will see co-founder of the Irish tea company, Oscar Woolley, join Bushmills to host a series of whiskey and tea blending masterclass events. ‘Black Bush Blended’ will take place at Drury Buildings in Dublin on 30th April and 1st May, offering an opportunity to learn about the synergy between the arts of blending Black Bush and tea.
Guests will take part in an educational tasting session on some of Bushmills’ premium brands, before hearing Oscar’s story on how he turned a love of tea into a career. Attendees will then enjoy a tea tasting session and finish the night creating their own personalised tea blends. Specially created Black Bush drinks, including a tea-based cocktail, will also be served throughout the event.
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The Whiskey Experts – Irish Whiskey News © 2019