This week our Irish Whiskey News features articles on Jameson reaching No.3 in world sales and the first whiskey cask auction gets ready to go live.
So let’s see what’s happening this week in our Irish whiskey news.
As Irish whiskey maintains its rising popularity, Japanese whisky and American whiskey strain to keep up with demand. Regardless, the world category is in a healthy place. According to this year’s Brand Champions supplement, there was strong growth across the world whisk(e)y category – with nine out of the top 10 brands in our list posting solid growth in 2018.
With new entries in the top 10 looking to disrupt the field, we uncovered the 10 best-selling world brands. After claiming the title of Brand Champion in 2018, Pernod Ricard-owned Jameson continued its growth trajectory to reach sales of 7.5m nine-litre cases in 2018. In the last 12-months, Jameson has unveiled a refreshed bottle design, the second iteration of its Dublin-aged 18-year-old, a new campaign with record producer Anderso.Paak and carried out a St Patrick’s Day expedition – it’s no wonder that the brand was cited with boosting Pernod Ricard’s latest nine-month sales.
% change: +9.3%
Place last year: 4
On June 26th rare whisky and cask reseller Cask 88 will launch the first-ever online whisky cask auction, with a score of coveted casks available for purchase. The platform is designed to let your fingers do the walking and bid on barrels from a throng of masterful distillers. The first auction takes the theme of ‘Maritime Malts’—among the barrels on offer are the Laphroaig 23-Year-Old, the Kilchoman 12-Year-Old, as well as a first fill sherry cask from Orkney and a first fill six-year-old bourbon cask from Aultmore.
The online auction marks an important step for the spirits industry. Until now, procuring a cask has been a little cumbersome. Occasionally, distilleries may offer their tipple by the cask, or a barrel might roll onto the auction block—but it’s all been rather old fashioned (unfortunately, not the cocktail variety). “Online cask auctions are a natural next step for Cask 88. We have been in the whisky cask market for many years and have seen demand for cask whisky grow enormously during that time,” the director of Cask 88 Patrick Costello said in a press release.
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