This week our Irish Whiskey News features articles on Jameson Experiences reaching over half a million visitors this year and Dublin’s latest distillery – Roe & Co opens in ten days time.
So let’s see what’s happening this week in our Irish whiskey news.
Jameson Distillery Bow St. and Jameson Distillery Midleton has attracted over 500,000 visitors from all over the world, in the last year. Jameson Distillery Midleton hosts five tours to ‘help visitors understand Jameson’s history and production’. Jameson Distillery Bow St. also hosts five tours, including tours in which the visitors can blend their own whiskey. The Jameson Distillery Bow St. won Europe’s Leading Distillery Tour for the second time at the World Travel Awards Europe Gala Ceremony on 8 June 2019.
“For over three decades our Jameson visitor experiences – Bow St. in Dublin and Midleton, Co. Cork – has been at the forefront of the domestic tour and travel industry,” said Greg Hughes, managing director, Jameson Brand Homes. “In fact, the combined visitor experiences welcomed 500,000 guests in the past 12 months, showing the continued strength of one-of-a-kind whiskey experiences in Ireland.”
The majority of Jameson Brand Homes’ visitors are from the United States and over half of the visitors are from North America. The tours also attract people from elsewhere in Europe, such as Germany and France. According to a statement, the Irish Whiskey Tourism Strategy predicts 1.9 million people will visit Irish distilleries in 2025 — an increase from the 923,000 people who visited 13 distilleries across Ireland in 2018.
The newest addition to Ireland’s renaissance in Irish whiskey is set to open its doors to the public on June 21. IrishCentral was lucky enough to get the first look at the exquisitely designed distillery ready to welcome guests to a 75-minute tour – including tastings, blending, cocktail mixology and of course history of Usice Beatha (water of life). Located in the heart of Dublin’s whiskey district, visitors will be treated to one of the most immersive experiences in whiskey distilling. The 75-minute tour will allow guests to observe the operational distillery, hear the hum of production, and witness the copper pot stills from an impressive elevated glass walkway.
The distillery building has been regenerated with modern urban décor and an industrial feel. This is reflected throughout all design elements, from staff uniforms to a specially commissioned tiki print featured on barware. The contemporary tiki illustration reflects key elements of the Roe & Co story, from St. Patrick’s Tower and the pear tree which has stood in the grounds of the former George Roe Distillery since the 17th century, to the iconic chimneys of Dublin’s skyline. At the start of this decade, there were four working Irish whiskey distilleries, now with the opening of the Roe & Co Distillery, there will be 27. The distillery will distil 4,000 litres of whiskey in every run, with an annual maximum capacity of approximately 500,000 litres of alcohol.
Thanks again for reading our Irish Whiskey News.
The Whiskey Experts
The Whiskey Experts – Irish Whiskey News © 2019