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The Whiskey Experts - Irish Whiskey News Jan 10 - 2019

Irish Whiskey News – January 10 – 2018

This week our Irish Whiskey News features articles on Whitetail crowdfunding their new distillery and Roe & Co boss says Irish luxury whiskey underdeveloped.

So let’s see what’s been happening this week in our Irish whiskey news.

Irish Whiskey News -January 10 - 2018 - whitetail

Irish Distillery uses Crowdfunding to finance Distillery

After the resounding success of Whiskey Live in Dublin last year, Irish Whitetail Distillery, the newest addition to the growing Irish Whiskey market, is launching their crowdfunding campaign to meet the new market demand.

The company, founded by husband and wife team of Nickolas and Violetta Boyle is looking to raise over €75,000 to help the business meet the new demand and establish a distillery within the Cooley Peninsula. The campaign, launching on the crowdfunding site Indiegogo, will start on January 14th and run for 45 days.

The couple has been looking throughout the Carlingford Peninsula to find a suitable location near their home in Omeath to establish their operation. “When we moved here shortly after our daughter was born, we just fell in love with its beauty and the people. The area offers the perfect balance of seclusion and tourism for our operation to thrive. We love it here and want to make our future here,” said Nickolas. “We have received a huge amount of support since coming here, we have been blown away by how amazing this community has been to us.”

As part of the campaign, the company is offering individuals the chance to be first in line for products through their voucher and Founders Club programmes. Individuals can also choose branded merchandise options or party packages to take part in growing this new and exciting whiskey brand.

Irish Whiskey News -January 10 - 2018 - roe and co

The boss of Diageo’s local whiskey says Ireland’s luxury range is ‘underdeveloped’

Although Ireland is awash with whiskey, one of the biggest alcohol producers in the country thinks the market’s ‘super premium’ and ‘luxury’ categories are “underdeveloped”.

Sitting ahead of value, premium and high-end premium – terms used by the Distilled Spirits Council of the US (Discus) to define whiskey categories – super premium and luxury are tags used to describe whiskey typically costing $50 or more per bottle.

New drinks such as Teeling Single Malt and Teeling Single Grain would fall into the super-premium category, as would Jameson’s Caskmates range. According to figures released by Discus, sales of super-premium Irish whiskey blends are flying.

This appetite for super premium whiskey has driven Diageo back into the market, according to Roe & Co global brand director Grainne Wafer.

“The Irish whiskey category is really dynamic, but the super premium and luxury segment of Irish whiskey globally is underdeveloped. We think there is a strong opportunity to drive the growth of premium Irish whiskey. That’s where Roe & Co sit,” she told Fora.

Thanks again for reading our Irish Whiskey News.

Andrew

The Whiskey Experts

The Whiskey Experts  – Irish Whiskey News © 2018


For more information, visit our website or email us at info@thewhiskeyexperts.ie

The Whiskey Experts - Irish Whiskey News Dec 20 - 2018

Irish Whiskey News – December 20 – 2018

This week our Irish Whiskey News features articles on Powers Three Swallows being available to buy in the USA and planned McKillen Distillery in Monasterevin suffers a setback.

So let’s see what’s been happening this week in our Irish whiskey news.

Irish Whiskey News - December 20 - 2018 - Powers

Powers Three Swallows now available in the States

Powers, a mainstay Irish whiskey brand expanding its reach in the US, is offering another expression, Powers Three Swallow, to American whiskey lovers.

Founded by innkeeper James Power in 1791, Powers was one of the first Irish whiskey brands to bottle its whiskey, and Powers Gold Label has long been a top-selling whiskey in Ireland. Their foray into the American market is relatively recent, with Three Swallow being the latest expression sold in the US.

Powers Three Swallow single pot still whiskey is made at the Midleton Distillery (owned by Pernod) in County Cork with a mash of malted and unmalted barley and triple distilled in copper pot stills. It starts ageing in used bourbon barrels (2nd and 3rd fill), then finishes in ex-sherry casks. The whiskey’s official tasting notes are as follows:

At first sip, the initial taste delivers rich, smooth nutty flavours followed by a wave of green apple and citrus notes, with a touch of cedar wood for extra complexity. Spicy sweetness floats atop, balanced with a hint of sherry notes, leading to a crisp cereal finish with notes of toasted oak.

Powers Three Swallow is available in liquor stores nationwide and is priced around $40-45 per bottle.

Irish Whiskey News - December 20 - 2018 - McKIllen

McKillen Distillery Plan Suffers Setback

Kildare County Council planning officials have returned proposals for an Irish whiskey distillery on the site of Monasterevin’s Ballykelly Mill to Paddy McKillen’s Jewel filed Ltd firm, saying that the planning application is invalid.

The Irish Independent reports that officials took issue with the failure of the proposal’s site notice to mention the “Natura Impact Statement” included by McKillen as part of his application.

McKillen’s plan is being supported by an investment from Bono and, if approved, will involve an initial outlay of €50 million for a proposed distillery, visitor centre, tasting rooms and event spaces on the site of Ballykelly Mill. McKillen asserted, “We’re restoring a beautiful 200-year-old mill and reviving Monasterevin’s rich heritage in producing the finest whiskey going right back to the 18th century. We have assembled an amazing team of world-leading experts and we will produce a world-class product.”

Thanks again for reading our Irish Whiskey News.

Andrew

The Whiskey Experts

The Whiskey Experts  – Irish Whiskey News © 2018


For more information, visit our website or email us at info@thewhiskeyexperts.ie

The Whiskey Experts - Irish Whiskey News Dec 13 - 2018

Irish Whiskey News – December 13 – 2018

This week our Irish Whiskey News features articles on Egans whiskey new Pedro Ximenez aged whiskey and what the Japan/EU trade agreement means for the whiskey industry.

So let’s see what’s been happening this week in our Irish whiskey news.

Irish Whiskey News - December 13 - 2018 - Egans

New Egan’s Irish Whiskey Offering Aged Exclusively In PX Casks

The Egan’s Irish whiskey label, as we’ve touched upon in the recent past, is an emerging brand tied to a leading Irish merchant house that, at one time, spanned a range of commercial endeavours that included malting, brewing, and bottling. It has now debuted what’s said to be the only Irish whiskey that’s been aged exclusively in Pedro Ximenez casks from Spain.

The new Egan’s Fortitude, according to those behind it, is a non-age statement expression that’s been matured exclusively in Pedro Ximenez casks. It is a 92 proof offering that’s said to demonstrate “the ambition of the Egan family to challenge the status quo.” What this has exactly to do with this whiskey is unknown, but now you know.

Irish aWhiskey News - December 13 - 2018 - japan

IWA urges European Parliament to ratify EU-Japan FTA

The EU-Japan free trade agreement, also known as the Economic Partnership Agreement, will come to a vote tomorrow (Wednesday 12 December). The agreement was signed on 17 July 2018 and represents the “largest” bilateral trade deal ever done by the EU. It is set to come into force on 1 February 2019 if ratified by the European Parliament and the EU Council.

Once in effect, Irish whiskey will benefit from the protection of a geographical indication (GI) in Japan for the first time. This will mean that only whiskey produced in Ireland in accordance with EU regulations can be labelled and marketed as Irish whiskey in Japan.

The IWA also stated that the deal will create a trade zone of 600 million people, covering a third of global GDP and about 40% of global trade. William Lavelle, head of the IWA, said: “Historically, sales of Irish whiskey in Asia and the Far East have been low.

“However, Japan represents the largest market for Irish whiskey in Asia and is among one of the Asian markets identified by the Irish Whiskey Association as offering significant future growth potential. Already, last year, sales of Irish whiskey grew by 15.6% in Japan. “Protecting the name of Irish whiskey and the high standards which are the hallmark of Irish whiskey are critical to support future export growth.

“The EU-Japan agreement will extend protection to Irish whiskey in Japan for the first time and we would call on MEPs to ratify this deal on Wednesday.”

Thanks again for reading the Irish Whiskey News.

Andrew

The Whiskey Experts

The Whiskey Experts  – Irish Whiskey News © 2018


For more information, visit our website or email us at info@thewhiskeyexperts.ie