This week our Irish Whiskey News features articles on South Africa offering protection for Irish whiskey and Redbreast 12 winning the 2019 World Whisky Trophy.
So let’s see what’s happening this week in our Irish whiskey news.
Irish whiskey has been granted legal protection in South Africa, the category’s seventh-largest market by volume. According to the trade body the Irish Whiskey Association (IWA), the registration will give the industry a greater ability to combat fakes. It follows the IWA’s success in securing a certification mark for Irish whiskey in Australia in February this year.
In South Africa, 4.43 million bottles of Irish whiskey were sold in 2017 – an increase of 4.5% on the previous year. “The registration of Irish whiskey as a certification mark in South Africa is another major achievement in our efforts to protect the integrity of Irish whiskey worldwide,” said Carleen Madigan, IWA’s legal advisor. “Legal protection in such an important market forms the solid foundation on which the industry’s success is built. This will ensure Irish whiskey maximises its potential and maintains its growth trajectory.
“This year, the Irish whiskey industry has trebled its investment in the protection work of the IWA. “This has enabled us to significantly expand our remit in securing the recognition and protection for Irish whiskeys in important export markets, like South Africa and Australia.” Irish whiskey is protected in 46 countries globally, with more applications pending.
Redbreast 12-Year-Old Single Pot Still Irish Whiskey has taken home the World Whisky Trophy at the International Wine and Spirit Competition (IWSC). The competition awarded Redbreast 12 Year Old with its highest honour across Irish, American and Japanese whiskeys after it scored an impressive 98 points. Also honoured were Midleton Very Rare Barry Crockett Legacy and Jameson Cooper’s Croze, with 98 points.
Success at the IWSC parallels stand-out performances for the Midleton portfolio at the Beverage Testing Institute, with both Jameson Bow Street 18 Years Cask Strength and Redbreast 21-Year-Old receiving platinum medals, the BTI’s most prestigious award. Irish Distillers also took home 27 medals out of the 67 medals on offer at The Irish Whiskey Masters, with 16 gold medals and 7 Masters awarded across the range.
Commenting on the recent accolades, Billy Leighton, Redbreast Master Blender at Midleton Distillery, said: “We are thrilled to see more fantastic results at such prestigious global spirits tasting competitions. It is great to see the Redbreast range flourish as it continues to excite consumers with its exemplary single pot still Irish whiskey style. These awards are truly a testament to the craftsmen at Midleton Distillery who assist me in blending the finest Irish whiskeys in the world, and we look forward to seeing what the future holds!”
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