This week our Irish Whiskey News features articles on the Women in Whiskey event at Cafe En Seine and how women in the United States are getting a taste for single malt.
So let’s see what’s been happening this week in our Irish whiskey news.
If you think whiskey is a man’s drink, well that’s just old fashioned! Welcome to the new wave of female distillers, bonders and blenders putting a spotlight on worldwide whiskey brands from right here in Ireland. They invite you to join them in their brand new and stunning renovated premises on Dawson Street on Wednesday, March 6th for a very special evening that is guaranteed to thrill that whiskey fan in your life.
Not just for women (although they’re putting them in the spotlight), they’re lifting the lid on what it’s like to work in a niche industry and have invited three leading women in the whiskey business along for a chat. Louise McGuane, founder of J.J. Corry Irish Whiskey in Co.Clare, Katherine Condon, micro distiller and brand ambassador at Midleton Whiskey and Lora Hemy, head distiller of Roe & Co Whiskey. Joining them is one or finest bartenders and flavour scientists Ivanna Maresic, who makes a mean cocktail and who’s mixology will be showcased on the night. Guests will then be invited to sample a whiskey brought by each panellist, alongside food paired by Café en Seine’s head chef Stephen Gibson. To top it off, they invite you to enjoy a second delicious, bespoke cocktail created by Ivanna – the perfect end to a fun-filled evening.
The world’s second largest drinks company has distilled a new market for its whiskeys: women. Chivas and Glenlivet maker Pernod Ricard said half the drinkers of its new single-malt Scotch are American women after it made the taste “more approachable,” dropped the price and simplified the packaging.
It released new data Tuesday showing 50% of U.S. sales of the brand came from women — demographic progress that could give it the edge in a fast-growing market. Figures from the Distilled Spirits Council of the U.S. trade association show sales in Bourbon, Tennessee whiskey and rye jumped 8% to $3.1 billion in 2016, while Irish whiskey sales rose nearly 19%. Consumption of alcohol by women has been steadily rising since the 1950s, but whiskey sales historically have been dominated by men.
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