This week our Irish Whiskey News features articles on the new Irish Single Pot Week Festival launch and Irish Distillers want a fair system for rare bottle releases.
So let’s see what’s happening this week in our Irish whiskey news.
There’s a new festival coming this November, with the goal of raising awareness of one of Ireland’s greatest products – Irish single pot still whiskey. To celebrate the legacy and return to grace of one of the country’s crowning achievements, Great Irish Beverages has teamed up with some of Ireland’s top whiskey producers to roll out a very special festival – Irish Single Pot Still Whiskey Week, taking place from November 9th to 16th.
Great Irish Beverages director, Oisin Davis says, “Irish single pot still whiskeys are now geographically protected and finally back to being revered around the world. “Our unique style of whiskey could be what wines are for Burgundy or what malt whiskies are for Scotland, but there is a lack of awareness around these remarkable spirits in Ireland. We want to address that, and what better way than with a festival!
Irish Distillers insists its whiskeys are “made to be enjoyed”, but a growing demand for rare bottlings at auction is forcing the group to address how it launches limited edition expressions in a “fair” way. From our perspective, we produce our whiskeys to be enjoyed, not to be bought, hoarded and sold for profit,” Buckley said. “But it is inevitable for a product in a supply and demand market.
“For example, we launched Midleton Very Rare 30th Anniversary Pearl Edition in 2014, and we retailed it at €6,000. Now, it sells for double that price on the secondary market. “You just have to look at auction activity. Ten years ago, we wouldn’t have seen Irish whiskeys appear at auction. Now, there’s a lot more activity. Midleton Very Rare is now one of those brands appearing consistently in auction houses.”
In order to cater for growing demand and to ensure “loyal consumers” are able to be in with the best chance of getting their hands on limited-edition whiskeys, Buckley said the company has had to become increasingly imaginative in how its whiskeys are released.
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