This week our Irish Whiskey News features articles on Drinks Ireland and the Irish Whiskey Association launching Whiskey 360 initiative and the worlds most valuable whiskey collection goes to auction.

So let’s see what’s happening this week in our Irish whiskey news.

Irish Whiskey News - Sept 12 - 2019 - Whiskey 360

Drinks Ireland & the Irish Whiskey Association unveil New Brand For Whiskey Tourism

Drinks Ireland and Irish Whiskey Association have today unveiled IrishWhiskey360° as the new brand and home for Irish whiskey tourism. The IrishWhiskey360° brand, website and social media platforms were today launched by Minister for Agriculture, Food and the Marine, Michael Creed at an event in The Jameson Experience, Bow Street, Dublin.

“Irish whiskey is one of the real success stories of the Irish food and drink industry, competing on the world stage with sales in over 135 markets,” said Minister Creed. “The industry has grown from just four distilleries in 2013 to 26 operational distilleries in 2019.”

“We aim to make Ireland the No. 1 destination in the world for whiskey tourism,” said William Lavelle, Head of IWA in Drink Ireland. “Visitors to Irish distilleries and visitor centres are set to break the one million mark this year for the first time ever. The launch of IrishWhiskey360° has been scheduled to coincide with and support the Taste the Island campaign by Fáilte Ireland.

Irish Whiskey News - Sept 12 - 2019 - Whiskey Auction

World’s Most Valuable Whisky Collection Set To Fetch $7.1 Million At Auction

Sotheby’s announced it will be auctioning off ‘The Ultimate Whisky Collection’ in London later this month, with the rare collection worth approximately AU$7.1 million. The owner of this incredible selection of spirits remains a mystery, but it has been revealed they are selling a total of 394 lots, comprising of 467 bottles and nine casks. The collection has 178 bottles of The Macallan Fine And Rare series worth an estimated $3.9 million alone and includes an ultra-rare bottle of The Macallan 1926, one of only 14 remaining bottles from the famous cask number 263. This tasty tipple is expected to fetch close to $800,000 by itself.

There are also two Lalique Six Pillars Collections (each a series of six bottles with an estimated value of $800,000), as well as a wall-mounted cabinet created by craftsman James Laycock that houses an assortment of 46 Macallan Fine and Rare miniature varieties from 1937 to 1991 (with a value of $156,000). Bidding kicks off online from September 27th and will end with a live auction on October 24th at the Olympia event space in West Kensington, London. For a full list of every whisky up for grabs, visit

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