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NEWS

Here you can find out whats been going on in the Irish whiskey industry and see what we have been getting up to as The Whiskey Experts. If you want to know any more – please get in touch.

NEWS

Here you can find all the whiskey news that is coming out of Ireland. We will tell you whats been going on in the Irish whiskey industry and see what we have been getting up to as The Whiskey Experts. If you want to know any more information about our weekly whiskey news – please get in touch.


Irish Whiskey News – Mar 19 – 2020

This week our Irish Whiskey News features articles Irish Distillers making alcohol to aid HSE battle with Covid19 and Dubliner whiskey gets a brand makeover.

So let’s see what’s happening this week in our Irish whiskey news.

Irish Whiskey News - Mar 19 - 2020 - Irish Distillers

Irish Distillers to provide large-scale quantities of alcohol gel

The producer of the Jameson and Powers whiskey labels is to provide healthcare authorities with large-scale quantities of alcohol gel to cope with unprecedented demand due to the coronavirus pandemic. Alcohol gel plays a vital part in the frontline efforts of those who are fighting to contain the Covid-19 virus, and in particular for healthcare professionals working in hospital and other healthcare settings. Irish Distillers said its distillery in Midleton, together with its partners Mervue Laboratories in Cork, have the necessary products and supply chain available to manufacture large-scale quantities of alcohol gel.

The company held meetings with the Department of Health and the Health Service Executive (HSE) earlier this week to inform them it was in a position to help meet demand. “The demand for alcohol gel is at unprecedentedly high levels and is set to remain so for the foreseeable period,” it said. “Large-scale quantities of alcohol is being made available free of charge by Irish Distillers.

“Production will commence immediately with end product being delivered to the HSE’s supply centre thereafter for distribution to hospitals and other healthcare facilities. “Irish Distillers will continue to collaborate with the health authorities so as to ensure our efforts are channelled to greatest effect. We are committed to maintaining supply to the maximum levels possible for as long as possible. “Like so many, Irish Distillers is doing what we can at a time of great national crisis. We hope that in doing so, it helps our healthcare professionals in their efforts to protect all of us from the spread of the virus.”

Irish Whiskey News - Mar 19 - 2020 - Dubliner WhiskeyThe Dubliner gets new look to tap into Irish whiskey growth

The Dubliner Irish Whiskey is unveiling a new look to tap into a potential £8.2 million opportunity for Irish whiskey, according to majority owner Quintessential Brands. The brand owner hopes the relaunch will help attract new Gen Z and millennial customers into the category. The new look bottle, which will launch in Sainsbury’s stores nationwide this month, eschews traditional packaging in favour of a bold, contemporary design that “puts the focus squarely on the brand’s provenance”.

The brand’s name is also featured in large bold text across the front of the bottle, highlighting the pride the brand has in being the Irish whiskey brand to bear the name of its home city of Dublin, the company said. Russell Kirkham, marketing director for Quintessential Brands UK, said: “Irish Whiskey is one of the most dynamic categories in the UK currently, enjoying significant growth in the last year especially, but we believe there’s a great deal more growth yet to be unlocked by appealing to Gen Z and millennial consumers with The Dubliner’s distinct Bourbon Cask finish – especially those who have bought into American whiskey in recent years.

“The Dubliner offers outstanding quality and with its eye-catching new look, the Dubliner is the complete package and really stands out on shelf. We are excited to see how the new look is received by UK shoppers and while this year won’t be your usual St Patrick’s Day, we do hope they will join us in raising a glass to Ireland. Here’s hoping we are all back celebrating together next year.” The Dubliner Bourbon Cask will be on promotion in Sainsbury’s for £20, down from £30, from March 4 to March 24. This will be supported by in-store and online media. The new Dubliner Irish Whiskey bottle will roll out later this year to customers in all channels in the UK.

 

Thanks again for reading our Irish Whiskey News.

.

Andrew

The Whiskey Experts

 


The Whiskey Experts  – Irish Whiskey News © 2020

For more information, visit our website or email us at info@thewhiskeyexperts.ie

Irish Whiskey News – Mar 12 – 2020

This week our Irish Whiskey News features articles on €40,000 bottle of Irish whiskey goes to auction and Wayward Spirits release The Liberator Irish whiskey.

So let’s see what’s happening this week in our Irish whiskey news.

Irish Whiskey News - Mar 12 - 2020 - Irish Whiskey Auctions

€40k bottle of whiskey to be the star attraction at latest Irish Whiskey Auctions

Described as ‘Ireland’s oldest-ever whiskey collection’, the Midleton Very Rare Silent Distillery Collection Chapter One is a 45-Year-Old peated Irish single malt whiskey, which was distilled in 1974 and matured in a third-fill sherry cask. The Midleton Very Rare Silent Distillery Collection is a collection of six releases. The first is that 45-year-old Irish single malt. There will be one release annually until the year 2025, ranging in age from 45 to 50 years old, all from the fabled Old Midleton Distillery (operating 1825-1975). The last release will coincide with Old Midleton Distillery’s 200th birthday.

Limited to just 48 bottles costing £32,000 (€35,000) each, Midleton Very Rare Silent Distillery Collection Chapter One bottles are now a collector’s dream. Irish whiskey site, Irish Whiskey Actions, has just secured one of the elusive bottles for its forthcoming online whiskey auction. Opening online on Friday 13th March at 5pm, the Midleton Rare Silent Distillery Collection Chapter One bottle is set to be the star of the show with enquiries already being fielded from collectors from across Ireland, the UK and the US. “Irish whiskey has been enjoying a huge renaissance and there’s international demand for our finest and rarest whiskeys. In the past 18 months, we have auctioned over 5,000 bottles of whiskey, but this is the most exclusive and valuable bottle that we’ve auctioned to date,” comments Anthony Sheehy, Founder of Irish Whiskey Auctions.

 

Irish Whiskey News - Mar 12 - 2020 - Liberator WhiskeyWayward Irish Spirits Launches The Liberator Irish Whiskey

The Liberator Irish Whiskey been matured initially in first fill American ex-Bourbon casks and then finished for nine months in fresh ex Tawny port casks. The Tawny port finish contributes intensity, richness and complexity to the whiskey: figs, apple and pear on the nose, a rich taste of cocoa, clove and blackcurrant, and a warming long finish. Wayward Irish Spirits is a new family-owned company based in Lakeview Estate, Killarney. It reconnects the founder, Maurice O’Connell, with his family’s roots of supplying spirits to the gentry of Kerry. As early as 1450 the O’Connells were based at Ballycarbery Castle near Caherciveen, importing wines and brandies from Spain.

As well as blending and bottling spirits initially produced by other distillers, the company also grows barley on the family estate which is small batch malted and distilled for them into Pot Still spirit to their mash bill and specification. The 2018 crop was distilled last year and has returned to the estate for maturation. From 2024 Wayward will start distilling this part of production onsite with the ambition to become a single estate grain to glass distillery. Maurice continued: “Our Liberator range is sourced from some of Ireland’s finest distilleries and finished in our traditional 300-year-old stone bonded storehouse on the Estate. The inaugural release batch is a vatting of single malts sourced from different distilleries: 25% is a minimum of 13 years, the balance a minimum of 4 years. We practice a procedure called the ‘gentle cut’ whereby the Whiskey is cut from cask strength (about 61% abv) to bottling strength (46%) by adding spring water in stages over a period of about 5 weeks.”

 

Thanks again for reading our Irish Whiskey News.

.

Andrew

The Whiskey Experts

 


The Whiskey Experts  – Irish Whiskey News © 2019

For more information, visit our website or email us at info@thewhiskeyexperts.ie

Irish Whiskey News – Mar 5 – 2020

This week our Irish Whiskey News features articles on Tourism Ireland hosting whiskey tasting events in North America and Jameson connects 1.5 million bottles with NFC connection.

So let’s see what’s happening this week in our Irish whiskey news.

Irish Whiskey News - Mar 5 - 2020 - Irish Whiskey Association

Tourism Ireland Organising Whiskey Tasting Events in North America

Tourism Ireland, in collaboration with IrishWhiskey360°, is hosting a number of Irish whiskey media tasting events in North America in advance of St. Patrick’s Day. IrishWhiskey360° is Drinks Ireland|Irish Whiskey’s tourism-focused campaign to raise international awareness of the depth and diversity of Irish whiskey’s tourism offering.

Two North American events have been planned:

  • A lunch, briefing and Irish whiskey tasting with visiting Irish whiskey brand ambassadors in Toronto, Thursday, 5th March
  • A briefing and Irish whiskey tasting event with 17 Irish whiskey companies, in conjunction with the Irish American Business Chamber in Philadelphia, Wednesday, 11th March

These events form part of a series of Irish events taking place across North America in the run-up to St. Patrick’s Day which will be attended by a number of Irish whiskey brand ambassadors and industry leaders from Ireland, including the Chairman of Drinks Ireland|Irish Whiskey David Stapleton; and the Head of Drinks Ireland|Irish Whiskey, William Lavelle. William Lavelle said: “Over one third of all visitors to Irish whiskey distilleries last year came from the US or Canada. But surprisingly, the number of visitors from North America is falling. We aim to stop and reverse that decline. We are very grateful to Tourism Ireland for partnering with IrishWhiskey360° to raise awareness of Irish whiskey among key US and Canadian media and stakeholders.”

Irish Whiskey News - Mar 5 - 2020 - jameson connects

Jameson launches one and a half million digitally connected bottles

The new immersive digital platform was launched by the Irish whiskey brand to allow customers to get more from their bottle and get closer to the brand. It’s the first of it’s kind in the Irish market, giving access to unique events, incredible experiences, exclusive content and more. There are thousands of Jameson Connect bottles already on shelves in Irish supermarkets.

The new platform uses new ‘Near Field Communication’ (NFC) technology in the bottle cap, which is a short-range wireless connectivity standard that uses a magnetic field to enable communication between devices when they’re touched together. By tapping the cap with their NFC-enabled smartphone, Jameson customers will be able to digitally connect and register for unique experiences, incredible events and exclusive content, getting more from their bottle.

Throughout the launch phase, customers will also be invited to join the community via social media and can register online without tapping the cap. By registering, customers will get two free tickets to the Bow Street distillery as part of the exciting launch. Fiona Curtin, Global Communications and Planning Director for Jameson comments, “Jameson has been connecting people for years and Jameson Connects is the next step in the evolution of our community. We want to bring Jameson drinkers together while supporting some of the phenomenal talents and creatives emerging in Ireland today and we believe this is the perfect platform to do this. This process is really simple; join by tapping your NFC enabled smartphone on the Jameson bottle cap, then register and enjoy what comes your way. We look forward to the welcoming everyone to our Jameson Connects community.” 

 

Thanks again for reading our Irish Whiskey News.

.

Andrew

The Whiskey Experts

 


The Whiskey Experts  – Irish Whiskey News © 2019

For more information, visit our website or email us at info@thewhiskeyexperts.ie