info@thewhiskeyexperts.ie
+353 86 314 8977

Irish Whiskey News – December 27 – 2018

This week our Irish Whiskey News features articles on Powers new collaboration with 6 whiskey bars in Dublin and Bord Bia putting out a tender for research into Irish whiskey consumption in the US and China.

So let’s see what’s been happening this week in our Irish whiskey news.

Irish Whiskey News - December 27 - 2018

Powers celebrates Dublin’s whiskey history

The six bars that makeup Powers Quarter are: Thomas House, Market Bar, The Oak, The Swan, Idlewild and John Fallon’s The Capstan Bar. Each bar is within walking distance of the old John’s Lane distillery and the original Powers bottling hall on Drury Street. Powers whiskey is made at Irish Distillers’ Midleton Distillery today.

The collaboration will be supported by social media, PR and a dedicated website – powerswhiskey.com, on which fans can download a map and enjoy a virtual tour of the area. Powers global ambassador Michael Carr is also available for guided tours, which will cost €60 (US$69) per person.

Carol Quinn, the archivist at Irish Distillers, said: “For generations, the Powers distillery at John’s Lane shaped the development of the area around it through the direct employment of families, provision of houses for workers and even the maintenance of the local streets.

“Powers’ founder, James Powers, was a publican himself and his pub on John’s Lane stayed within the family until the closure of the distillery in the 1970s, so it only seems right that we honour the legacy of Powers and bring more of its Dublin history to light through six bars and put Powers firmly back on the whiskey map of Dublin.

Irish Whiskey News - November 28 - 2018 - Red Spot

What do people in the US and China think about Irish whiskey?

BORD BIA HAS issued a tender, seeking a partner to research the usage, attitudes and awareness levels on Irish whiskey in the US and China. While sales of Irish whiskey in the US is “going well”, it remains relatively unknown in the Chinese market according to Bord Bia.

According to CSO figures and Bord Bia data, exports of Irish whiskey to the US was worth €340 million this year, but less than €1 million in China. As both markets offer opportunities for “significant growth”, it said that a decision aimed at studying their attitudes to Irish whiskey was a timely one.

It seeks to find out the awareness and perceptions of different kinds of whiskeys, such as scotch, bourbon, Irish, single pot stills, single malts etc. in these markets. As well as this, it wants to know what drives consumers to their whiskey brand of choice, the role of a country’s origin in making someone choose a brand, and any ethical considerations made.

Thanks again for reading our Irish Whiskey News.

Andrew

The Whiskey Experts

The Whiskey Experts  – Irish Whiskey News © 2018


For more information, visit our website or email us at info@thewhiskeyexperts.ie

Irish Whiskey Weekly News – August 14- 2018

This week our Irish Whiskey Weekly News features articles on Bord Boa’s response to Ireland’s whiskey & gin success, Jameson top 5 in USA whiskey market and famous owners of whiskey and spirit manufacturers. 

So let’s see what’s been happening this week in our Irish whiskey weekly news.

 

Irish Whiskey Weekly News - August 14- 2018 - Bord Bia

Drinks agency Bord Bia raises a glass to the whiskey and gin boom

Sales of Irish whiskey increased by 11 per cent to 9.3 million nine-litre cases last year, making it the fastest growing spirit globally. Since 2013 sales have grown by 39 per cent, helping Irish whiskey to double its global share to 6 per cent. While Ireland’s share of the global market remains much smaller than that of Scotch whisky, which accounted for 43 per cent of total sales last year, Scotland has recorded slower growth in recent years.

Over the five-year period, Scotch sales have fallen by 4.5 per cent and its market share has fallen from 50 per cent. In 2008, half of all whisky sales came from Scotland. It is expected that worldwide Irish whiskey sales will reach 10.2 million cases by early next year, as opposed to the end of 2021 as was envisaged years ago.

 

Irish Whiskey Weekly News - August 14- 2018 - Jameson

Jameson at number 5 in best selling whiskeys in USA

Americans sure love their whiskey. In the past year, U.S. whiskey sales have jumped 4 per cent. Yet, a big part of the growth belongs to higher-end brands. This includes whiskies such as Bulleit bourbon, Woodford Reserve bourbon, Wild Turkey bourbon and Jameson Irish Whiskey. These four all posted double-digit sales growth in the past year.

Many of the top whiskey brands are no longer independent distillers, but rather part of larger entities. Take Bulleit, for example. Bulleit is owned by London-based Diageo Plc. Diageo owns other popular brands such as Captain Morgan rum and Johnnie Walker Scotch.

And then there’s Louisville-based Brown-Forman Corp., which owns not only Jack Daniel’s Tennessee Whiskey but also Canadian Mist and Woodford Reserve. The larger spirits companies are investing money into marketing efforts that are helping to drive increased sales of their brands.

 

Irish Whiskey Weekly News - August 14- 2018 - Famous OWners

Celebrities Who Own Their Own Wine And Liquor Brands

Celebrity product endorsements are a longtime tradition and quite lucrative for everyone involved. But in recent years, many stars have wanted to do more than just offer a sip and a smile in an advertisement, especially when alcohol is involved.

As a result, celebrities are shaking things up and getting involved in the booze business. And it’s proving to be a perfect pairing for superstars and fans alike. The brands have a built-in boost, and it gives the rest of us a taste of the A-list lifestyle. Check out the stars who are stomping grapes and handcrafting spirits that are worth a sip.

 

 

Thanks again for reading our Irish Whiskey Weekly News.

 

 

Andrew

The Whiskey Experts

 

 

The Whiskey Experts  – Irish Whiskey Weekly News © 2018


For more information, visit our website or email us at info@thewhiskeyexperts.ie