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Irish Whiskey News – Mar 19 – 2020

This week our Irish Whiskey News features articles Irish Distillers making alcohol to aid HSE battle with Covid19 and Dubliner whiskey gets a brand makeover.

So let’s see what’s happening this week in our Irish whiskey news.

Irish Whiskey News - Mar 19 - 2020 - Irish Distillers

Irish Distillers to provide large-scale quantities of alcohol gel

The producer of the Jameson and Powers whiskey labels is to provide healthcare authorities with large-scale quantities of alcohol gel to cope with unprecedented demand due to the coronavirus pandemic. Alcohol gel plays a vital part in the frontline efforts of those who are fighting to contain the Covid-19 virus, and in particular for healthcare professionals working in hospital and other healthcare settings. Irish Distillers said its distillery in Midleton, together with its partners Mervue Laboratories in Cork, have the necessary products and supply chain available to manufacture large-scale quantities of alcohol gel.

The company held meetings with the Department of Health and the Health Service Executive (HSE) earlier this week to inform them it was in a position to help meet demand. “The demand for alcohol gel is at unprecedentedly high levels and is set to remain so for the foreseeable period,” it said. “Large-scale quantities of alcohol is being made available free of charge by Irish Distillers.

“Production will commence immediately with end product being delivered to the HSE’s supply centre thereafter for distribution to hospitals and other healthcare facilities. “Irish Distillers will continue to collaborate with the health authorities so as to ensure our efforts are channelled to greatest effect. We are committed to maintaining supply to the maximum levels possible for as long as possible. “Like so many, Irish Distillers is doing what we can at a time of great national crisis. We hope that in doing so, it helps our healthcare professionals in their efforts to protect all of us from the spread of the virus.”

Irish Whiskey News - Mar 19 - 2020 - Dubliner WhiskeyThe Dubliner gets new look to tap into Irish whiskey growth

The Dubliner Irish Whiskey is unveiling a new look to tap into a potential £8.2 million opportunity for Irish whiskey, according to majority owner Quintessential Brands. The brand owner hopes the relaunch will help attract new Gen Z and millennial customers into the category. The new look bottle, which will launch in Sainsbury’s stores nationwide this month, eschews traditional packaging in favour of a bold, contemporary design that “puts the focus squarely on the brand’s provenance”.

The brand’s name is also featured in large bold text across the front of the bottle, highlighting the pride the brand has in being the Irish whiskey brand to bear the name of its home city of Dublin, the company said. Russell Kirkham, marketing director for Quintessential Brands UK, said: “Irish Whiskey is one of the most dynamic categories in the UK currently, enjoying significant growth in the last year especially, but we believe there’s a great deal more growth yet to be unlocked by appealing to Gen Z and millennial consumers with The Dubliner’s distinct Bourbon Cask finish – especially those who have bought into American whiskey in recent years.

“The Dubliner offers outstanding quality and with its eye-catching new look, the Dubliner is the complete package and really stands out on shelf. We are excited to see how the new look is received by UK shoppers and while this year won’t be your usual St Patrick’s Day, we do hope they will join us in raising a glass to Ireland. Here’s hoping we are all back celebrating together next year.” The Dubliner Bourbon Cask will be on promotion in Sainsbury’s for £20, down from £30, from March 4 to March 24. This will be supported by in-store and online media. The new Dubliner Irish Whiskey bottle will roll out later this year to customers in all channels in the UK.

 

Thanks again for reading our Irish Whiskey News.

.

Andrew

The Whiskey Experts

 


The Whiskey Experts  – Irish Whiskey News © 2020

For more information, visit our website or email us at info@thewhiskeyexperts.ie

Irish Whiskey News – Feb 27 – 2020

This week our Irish Whiskey News features articles on Irish whiskey sales in India rising and what effects the Coronavirus is having on the whiskey industry.

So let’s see what’s happening this week in our Irish whiskey news.

Irish Whiskey News - Feb 27 - 2020 - WIrish Whiskey In India

Indians develop a taste for Irish whiskey

Irish whiskey has emerged as the fastest-growing spirit in India, albeit from a very low base. The sales of these whiskies, dominated in India almost wholly by Pernod Ricard’s Jameson, is expected to rise to 50,000 cases (of 9 litres each) this year from just 5,000 in 2014, data from research firm IWSR show. That is a staggering CAGR (compound annual growth rate) of 60%, compared to 12% for scotch and 4% for traditional whiskies. “The Irish Whiskey category has been growing steadily over the past few years in India like the rest of the world. It reflects the evolving palette amongst the younger drinking audience and their global exposure. People today want to experiment with what they are consuming and try newer brands and products,” said Sachin Mehta, country director of premium spirits company William Grant & Sons .

Irish whiskey is still less than 1% of the Indian whiskey volumes. And only 34,000 cases, out of the 10.6 million globally, were imported to India in 2018, the Irish Whiskey Association (IWA) told TOI. “If Irish whiskey were to achieve even a minuscule percentage of (India’s) market share, this would translate into a significant volume of sales. It is for this reason that Irish whiskey producers are looking to markets such as India as new growth engines,” William Lavelle, head of the association, said. Jameson is a near monopoly in the Indian market currently, dwarfing other imported brands such as Bushmills, previously owned by Diageo. William Grant, popular for its single malt Glenfiddich, counts Irish whiskey Tullamore DEW among its core brands globally.

Irish Whiskey News - Feb 27 - 2020 - Whiskey CoronaVirus

Spirits Industry Expects to lose $200 million due to Coronavirus

The coronavirus, officially known as COVID-19, has thrown world health and financial markets into upheaval. Despite reports that the outbreak’s spread was slowing, a surge of cases reported in South Korea (1,261 so far with at least 10 deaths) and Italy (322 also with at least 10 deaths) have called that conclusion into question. Over 80,000 people have now been diagnosed with the virus worldwide and more than 2700 have died, with both of those numbers likely to rise. Stock markets plunged amid the news, and many industries are taking heavy financial losses. Now it appears the whisky and spirits industry will be among them, with more than $200 million in projected losses this year due to the virus.

Diageo, the world’s largest drinks company, told the Financial Times that it expects to see sales losses from between $291 million to $420 million. The company also projects $181 million to $258 million in operating profit losses. All told, the maker of Johnnie Walker, Buchanan’s and J&B will lose 2.5 percent of its 2019 net sales. The reasons for the dire projections are complex. According to distributors, bottle and cask sales have slowed considerably in China, a dramatic turnaround from pre-coronavirus numbers, when sales of whisky were booming. Neighboring Japan has been not been hit quite as hard by the disease compared to other nearby nations (159 confirmed cases), however, its whisky market is suffering as local distilleries make the choice to temporarily cease tours. This includes some of Japan’s most revered makers like Suntory and Nikka, with all tours canceled through at least mid-March and no new start date yet set.

 

Thanks again for reading our Irish Whiskey News.

.

Andrew

The Whiskey Experts

 


The Whiskey Experts  – Irish Whiskey News © 2019

For more information, visit our website or email us at info@thewhiskeyexperts.ie