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The Whiskey Experts - Irish Whiskey News - Nov 7 - 2019 - Blog Header

Irish Whiskey News – Nov 7 – 2019

This week our Irish Whiskey News features articles on a new EU- China trade deal that will benefit Irish whiskey and Bushmills brings the art of whiskey and cheese together.

So let’s see what’s happening this week in our Irish whiskey news.

Irish Whiskey News - Nov 7 - 2019 - Irish Whiskey China Deal

Irish whiskey to benefit from EU-China trade deal

The agreement, which will also see Irish cream liqueurs protected, was finalised in Beijing on November 5th and has been signed by EU commissioner Phil Hogan. Whiskey distilled and matured in Ireland can now be labelled and sold in China as Irish whiskey. Trade group the Irish Whiskey Association (IWA) has welcomed the new agreement, which will allow the category to “crackdown on fake competitors”.

“Irish whiskey sales in China have historically been low, but the category recorded 50% growth in 2018,” said William Lavelle, head of the IWA. “Chinese consumers are increasingly looking for authenticity. This agreement protects and promotes authenticity and will grow sales. “The protection provided in this agreement will further give Irish whiskey producers the confidence to invest in increased sales and marketing in China, knowing that there is legal remedy to crack down on fake competitors.”

Irish Whiskey News - Nov 7 - 2019 - Bushmills7

Bushmills to bring the art of whiskey and cheese together

Bushmills® Irish Whiskey is collaborating with renowned cheese affineur and founder of The Cheese Tasting Company, Ned Palmer, to host a series of whiskey and cheese pairing masterclasses across Ireland in November and December. The exclusive events will bring the 2019 #BlackBushStories campaign to a close, following a busy calendar of immersive consumer experiences throughout the country.

‘Black Bush & Cheese’ will take place in Belfast at The Pug Lounge in Pug Uglys on Tuesday 26th and Wednesday 27th November. The events are a first in Northern Ireland for the London-based cheese expert and will see Ned showcasing his favourite Irish cheeses as he joins Bushmills Brand Ambassador, Lauren McMullan, to introduce guests to the arts of both whiskey and cheese tasting.

The masterclass will explore the similarities between the crafts of Irish whiskey distillation and cheese making, uncovering the significance of the maturation process in each and how this reflects in their respective flavour profiles. Alongside this, guests will explore a selection of complementary pairings of Bushmills’ best loved whiskeys with artisan Irish cheeses and will have a go at creating their own pairings.


Thanks again for reading our Irish Whiskey News.



The Whiskey Experts


The Whiskey Experts  – Irish Whiskey News © 2019

For more information, visit our website or email us at

The Whiskey Experts - Irish Whiskey News - Oct 31 - 2019 - Blog Header

Irish Whiskey News – Oct 31 – 2019

This week our Irish Whiskey News features articles on Irish whiskey gaining certification trademark in Taiwan and IT Carlow distilling student earns €1000 bursary from Walsh Whiskey.

So let’s see what’s happening this week in our Irish whiskey news.

Irish Whiskey News - Oct 31 - 2019 - Irish Whiskey Taiwan

Irish whiskey gains certification trademark in Taiwan

Irish whiskey has been granted a certification trademark in both English and Chinese with the aim of giving consumers in Taiwan more confidence in the quality and authenticity of Irish whiskey. Irish whiskey has grown by more than 44% in Taiwan over the last three years, according to the trade bodies. The legal protection follows recent certification trademarks for Irish whiskey in Australia, South Africa and India.

Miriam Mooney, legal advisor of Drinks Ireland and the Irish Whiskey Association, said: “The registration of Irish whiskey as a certification trademark in Taiwan is another successful milestone in Drinks Ireland and the Irish Whiskey Association’s global protection strategy. “It is imperative that we ensure the integrity of the Irish whiskey category is upheld in both established and new emerging markets. “The industry takes the legal protection of Irish whiskey very seriously and this year trebled its investment in protection, which enables us to seek legal protection for Irish whiskey on a worldwide basis.

Irish Whiskey News - Oct 31 - 2019 - whiskey student

Distilling student Gary wins €1k whiskey bursary

Gary Ring, a student on Ireland’s first honours degree course in brewing and distilling at IT Carlow, has been awarded the Walsh Whiskey €1,000 bursary prize for achieving the highest grades in first year. A mature student from Douglas, Co Cork, Gary worked for many years as a wine buyer for Musgrave’s SuperValu and Centra franchises and most recently the Barry Group that owns the CarryOut and Costcutter brands, which led to a curiosity about the production side of the drinks industry.

In 2017, Walsh Whiskey announced an annual €1,000 bursary prize to the brewing and distilling student who achieved the highest grades at the end of first year. The bursary, according to Bernard Walsh, founder and managing director of Walsh Whiskey, recognises IT Carlow as a centre for teaching, learning, research and innovation in brewing and distilling. “We are delighted to recognise Gary’s exceptional achievement through this bursary. Walsh Whiskey aligns very well to the brewing and distilling degree at Institute of Technology Carlow in that we both aim to make world-class contributions to the re-emerging and growing sector that is Irish whiskey. Our Writers’ Tears and The Irishman whiskeys are on the market over 13 years now and they will need world-class distillers of the future, like Gary, to ensure they remain the super-premium whiskeys that they are,” said Bernard.


Thanks again for reading our Irish Whiskey News.



The Whiskey Experts


The Whiskey Experts  – Irish Whiskey News © 2019

For more information, visit our website or email us at

Irish Whiskey Weekly News Sept 4 - 2018

Irish Whiskey Weekly News – September 4 – 2018

This week our Irish Whiskey Weekly News features articles on Teelings New Pot Still Whiskey being auctioned, Public Health bill is causing concern and Wild Geese Founder Andre Levy is fighting Pernod Ricard again. 

So let’s see what’s been happening this week in our Irish whiskey weekly news.



Irish Whiskey Weekly News - September 4 - 2018 - TEELING

Teeling Single Pot Still could make €10,000 in an online auction

The Teeling Celebratory Single Pot Still, the first whisky to run from a Dublin still and into a bottle in nearly five decades, has had a journey worthy of its name. The recipe is a combination of 50% malted, and 50% un-malted barley, a uniquely Irish mash bill made famous by the Dublin distillers who’s footsteps the Teeling Distillery now lovingly follow in. It was distilled in 2015 and aged fully for three years in a high-quality ex-Muscat barrel.

Now, the dream has been realised, and Whisky Auctioneer is delighted to bring to market the first Dublin distillate for close to half a century, the Teeling Celebratory Single Pot Still. Teeling has been far from quiet in the intervening period since their 2012 inception. The company is already leading the next generation of producers and has won over 175 international awards for the quality of the whiskey it has bottled, which is now exported to over 60 different markets. This auction represents a revival for Dublin in more ways than one, with all of the Teeling Distillery’s profits from the sale of these bottles being donated to local charitable causes in its surrounding Liberties area.


Irish Whiskey Weekly News - September 4 - 2018 - PUBLIC HEALTH BILL

Whiskey-makers critical of ‘ludicrous’ ad limits

Whiskey manufacturers have claimed new restrictions on alcohol advertising will severely impact the tourism offering of distillery visitor centres. According to the IWA there are 13 whiskey distillery visitor centres across the country, with plans for an additional 13 centres to open in the coming years. Last year, there were 814,000 visitors to the centres, an 11% increase on the previous year.

The association wants “last minute” changes to the Public Health (Alcohol) Bill as the legislation, currently proposed would see free-standing directional or way-marking signage containing the name of a distillery or alcohol brand banned from display at any bus or Luas stop, or within 200m of any boundary of a school or early-years’ facility.


Irish Whiskey Weekly News - September 4 - 2018 - ANDRE LEVY

Wild Geese – André Levy believes that the Irish whiskey category needs to be diversified

Earlier today, 29 August, Pernod announced that Irish Distillers’ Jameson has risen 14% in terms of sales over the past year, and according to Levy this is ‘deteriorating’ the number of independent producers of Irish whiskey.“While the continued growth in the sector and rising global demand is to be welcomed, the fact remains that there continue to be serious questions surrounding the market structure of the sector that urgently needs to be answered,” said Levy.

“Focus should be drawn to the fact that Irish Distillers, whose primary whiskey product is Jameson, has recently repatriated over €2.8bn of its capital to its French parent, Pernod Ricard. This staggering sum clearly demonstrates the dominance of this single market player within the sector and reinforces the call for opening the market to allow for increased competition. It is clear that this market is booming to the advantage of a small number of market players, and one in particular, and to the detriment of independent players. There needs to be much greater transparency surrounding Pernod Ricard and its dominance of the category.”



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The Whiskey Experts



The Whiskey Experts  – IWWN © 2018

For more information, visit our website or email us at

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