This week our Irish Whiskey News features articles on Irish Whiskey exports show strong growth in 2019 and Powers Whiskey release new bottle design.
So let’s see what’s happening this week in our Irish whiskey news.
Spearheaded by strong growth in Irish whiskey, Irish alcohol exports increased by 8% to €1.45 billion in 2019. Over half of the export growth achieved in 2019 was in the Irish whiskey category, which amounts to €58 million, according to a new report titled Bord Bia’s Export Performance and Prospects 2019/2020.
“Bord Bia’s report confirms that Ireland’s drinks industry is an export powerhouse and is certainly punching above its weight when it comes to export performance, with growth continuing over the past few years,” Patricia Callan, director of Drinks Ireland said. The data showed that the US remains the key market for Irish beverage exports, accounting for 40% of exports in 2019, valued at €676 million. “In addition to export growth in the US, we also saw growth in a number of other key markets in 2019,” she added.
The new design will debut on core expression Powers Gold Label in the US from March 2020. It will also roll out across Powers Three Swallow and Power’s John’s Lane from mid-2020 in the US and globally from late 2020. In Ireland, the newly designed Powers Three Swallow and Powers John’s Lane will be released in March 2020, with Powers Gold Label to be reviewed in due course. Conor McQuaid, chairman and CEO of Irish Distillers, said: “We are excited to introduce this new look to the world and inspire a new generation with the unique history and personality of Powers.
“At Irish Distillers, we have pride in Powers as one of the world’s leading Irish whiskeys and we welcome this dynamic new chapter for the brand as we seek to continue the Irish whiskey renaissance around the world.” The redesign features a new bottle shape inspired by the pot still silhouette from the brand’s home at John’s Lane Distillery in Dublin. In addition, the design will incorporate a diamond-shaped label with a ‘P’ – one of the first ever trademarks registered in Ireland and a link to Powers’ legacy and Irish whiskey history.
Carol Quinn, archivist at Irish Distillers, said: “Powers sense of identity has always focused on the diamond ‘P’; that became very clear to me as I worked my way through the historical archive. “The diamond ‘P’ was everywhere; on the casks, stationary, on bills and receipts, emblazoned on everything that left the distillery, and notably on the wonderful Powers mirrors that still hang in Ireland’s pubs today. “Workers at the old John’s Lane distillery even took to wearing a diamond ‘P’ pin on their lapel, such was their pride to be part of the Powers family. For me it’s wonderful to see the diamond ‘P’ front and centre on this new label, symbolising all the history of this great whiskey since 1791.”
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