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Irish Whiskey News -January 17 – 2018

This week our Irish Whiskey News features articles on a big increase in visitor numbers to Irish whiskey distilleries last year and how Irish beverage exports are increasing.

So let’s see what’s been happening this week in our Irish whiskey news.

Irish Whiskey News -January 17 - 2018 - whiskey distillery

Visitors to Irish Whiskey Distilleries Up 13% in 2018

The Irish Whiskey Association (IWA) has published statistics which show that there were 923,000 visitors to Irish whiskey distilleries in 2018. This marks a 13.4% increase on 2017 when visitor numbers reached 814,000. The figures are based on returns from 13 Irish whiskey distillery visitor centres and brand homes located across the island of Ireland.

Overseas visitors made up 88% of total visits to Irish whiskey distilleries in 2018, with the largest number of visitors coming from the US and Canada (40%), followed by the UK (14%), Germany (8%) and France (7%). Visitors from the island of Ireland (North & South) accounted for 12% of total visits in 2018. The 13 Irish whiskey visitor centres and brand homes directly employed 356 staff in 2018, including seasonal posts. The results show that the industry is well on track to reach target visitor numbers of 1.9 million by 2025, as set out in the Irish Whiskey Tourism Strategy.

Irish Whiskey News -January 17 - 2018 - whiskey liquer

Whiskey and cream liqueur drive Irish beverage exports

The volume of Irish beverage exports grew 4% in 2018, according to Bord Bia, the Irish food board.  Irish whiskey is enjoying record growth – now accounting for 42% of total beverage exports – thanks to global interest in the whiskey category. In 2018 the value of exports increased by €45m ($51m) to €623m ($712m).

“Whiskey consumption levels globally are expected to exceed the projected 10m cases by end 2018 for the first time. This represents an increase of 9% in volume on 2017 and almost 12% in value terms,” says Bord Bia.

Irish beverage exports were valued at €1.5bn ($1.7bn), a year on year decline of 1%, but the sector is showing volume growth of 4%. The US is the dominant destination for Irish beverage exports: with €567m ($648m) – 38% of the total -destined for the US in 2018. Of this, 60% was whiskey, which increased in value of exports to the US by 9% in 2018.

Thanks again for reading our Irish Whiskey News.

Andrew

The Whiskey Experts

The Whiskey Experts  – Irish Whiskey News © 2018


For more information, visit our website or email us at info@thewhiskeyexperts.ie

Irish Whiskey News -January 3 – 2018

This week our Irish Whiskey News features articles on why Brexit could be bad for the Irish Drinks industry and how Irish whiskey producers have their sights set on the eastern whiskey market.

So let’s see what’s been happening this week in our Irish whiskey news.

Irish Whiskey News -January 3 - 2018 - brexit

Why the all-island drinks industry dreads a no-deal Brexit

Ireland’s drinks industry continues to prosper. It is one of the country’s most dynamic sectors, driven by innovation and growing demand in export markets.

It’s an industry that continues to make a vital contribution to the country’s economy, employing 90,000 people and exporting more than €1.25bn worth of produce. Since 2001, the average per adult alcohol consumption in Ireland has declined by over 23%.

Despite a continued fall in consumption here, consumers are becoming more sophisticated in their tastes and are eager to try the plethora of new, quality products on the market. After a strong 2018, we head into 2019 with many uncertainties for the industry.

Irish Whiskey News -January 3 - 2018 - Irish whiskey

Irish whiskey producers look east for growth opportunities

Rival Irish whiskey producers are teaming up in a bid to seek European Union funding to carve out new multimillion-euro opportunities for growth in China and Japan. The move comes as suppliers look to ease their dependence on the US for exports. The whiskey producers have sought assistance from Bord Bia to help tap markets in Asia, where Irish brown spirits are currently small players.

Bord Bia recently issued a tender notice to carry out a study on awareness and attitudes to Irish whiskey in China and has plans to do a similar piece of research on the Japanese market in the New Year. Denise Murphy, alcohol beverage sector manager at Bord Bia, said the China study was a precursor to seeking EU funds for a full market development exercise for the sector in China and Japan.

Exports to China are currently valued at less than €1 million but while knowledge of Irish whiskey is low, the country is seen as a market that has significant potential for producers. Japan, which is the largest market in Asia for Irish whiskey, grew by 15.6 per cent last year, albeit from a low base.

Thanks again for reading our Irish Whiskey News

 

Andrew

The Whiskey Experts

 The Whiskey Experts  – Irish Whiskey News © 2018


For more information, visit our website or email us at info@thewhiskeyexperts.ie

Irish Whiskey News – January 10 – 2018

This week our Irish Whiskey News features articles on Whitetail crowdfunding their new distillery and Roe & Co boss says Irish luxury whiskey underdeveloped.

So let’s see what’s been happening this week in our Irish whiskey news.

Irish Whiskey News -January 10 - 2018 - whitetail

Irish Distillery uses Crowdfunding to finance Distillery

After the resounding success of Whiskey Live in Dublin last year, Irish Whitetail Distillery, the newest addition to the growing Irish Whiskey market, is launching their crowdfunding campaign to meet the new market demand.

The company, founded by husband and wife team of Nickolas and Violetta Boyle is looking to raise over €75,000 to help the business meet the new demand and establish a distillery within the Cooley Peninsula. The campaign, launching on the crowdfunding site Indiegogo, will start on January 14th and run for 45 days.

The couple has been looking throughout the Carlingford Peninsula to find a suitable location near their home in Omeath to establish their operation. “When we moved here shortly after our daughter was born, we just fell in love with its beauty and the people. The area offers the perfect balance of seclusion and tourism for our operation to thrive. We love it here and want to make our future here,” said Nickolas. “We have received a huge amount of support since coming here, we have been blown away by how amazing this community has been to us.”

As part of the campaign, the company is offering individuals the chance to be first in line for products through their voucher and Founders Club programmes. Individuals can also choose branded merchandise options or party packages to take part in growing this new and exciting whiskey brand.

Irish Whiskey News -January 10 - 2018 - roe and co

The boss of Diageo’s local whiskey says Ireland’s luxury range is ‘underdeveloped’

Although Ireland is awash with whiskey, one of the biggest alcohol producers in the country thinks the market’s ‘super premium’ and ‘luxury’ categories are “underdeveloped”.

Sitting ahead of value, premium and high-end premium – terms used by the Distilled Spirits Council of the US (Discus) to define whiskey categories – super premium and luxury are tags used to describe whiskey typically costing $50 or more per bottle.

New drinks such as Teeling Single Malt and Teeling Single Grain would fall into the super-premium category, as would Jameson’s Caskmates range. According to figures released by Discus, sales of super-premium Irish whiskey blends are flying.

This appetite for super premium whiskey has driven Diageo back into the market, according to Roe & Co global brand director Grainne Wafer.

“The Irish whiskey category is really dynamic, but the super premium and luxury segment of Irish whiskey globally is underdeveloped. We think there is a strong opportunity to drive the growth of premium Irish whiskey. That’s where Roe & Co sit,” she told Fora.

Thanks again for reading our Irish Whiskey News.

Andrew

The Whiskey Experts

The Whiskey Experts  – Irish Whiskey News © 2018


For more information, visit our website or email us at info@thewhiskeyexperts.ie