info@thewhiskeyexperts.ie
+353 86 314 8977

Irish Whiskey News – Mar 5 – 2020

This week our Irish Whiskey News features articles on Tourism Ireland hosting whiskey tasting events in North America and Jameson connects 1.5 million bottles with NFC connection.

So let’s see what’s happening this week in our Irish whiskey news.

Irish Whiskey News - Mar 5 - 2020 - Irish Whiskey Association

Tourism Ireland Organising Whiskey Tasting Events in North America

Tourism Ireland, in collaboration with IrishWhiskey360°, is hosting a number of Irish whiskey media tasting events in North America in advance of St. Patrick’s Day. IrishWhiskey360° is Drinks Ireland|Irish Whiskey’s tourism-focused campaign to raise international awareness of the depth and diversity of Irish whiskey’s tourism offering.

Two North American events have been planned:

  • A lunch, briefing and Irish whiskey tasting with visiting Irish whiskey brand ambassadors in Toronto, Thursday, 5th March
  • A briefing and Irish whiskey tasting event with 17 Irish whiskey companies, in conjunction with the Irish American Business Chamber in Philadelphia, Wednesday, 11th March

These events form part of a series of Irish events taking place across North America in the run-up to St. Patrick’s Day which will be attended by a number of Irish whiskey brand ambassadors and industry leaders from Ireland, including the Chairman of Drinks Ireland|Irish Whiskey David Stapleton; and the Head of Drinks Ireland|Irish Whiskey, William Lavelle. William Lavelle said: “Over one third of all visitors to Irish whiskey distilleries last year came from the US or Canada. But surprisingly, the number of visitors from North America is falling. We aim to stop and reverse that decline. We are very grateful to Tourism Ireland for partnering with IrishWhiskey360° to raise awareness of Irish whiskey among key US and Canadian media and stakeholders.”

Irish Whiskey News - Mar 5 - 2020 - jameson connects

Jameson launches one and a half million digitally connected bottles

The new immersive digital platform was launched by the Irish whiskey brand to allow customers to get more from their bottle and get closer to the brand. It’s the first of it’s kind in the Irish market, giving access to unique events, incredible experiences, exclusive content and more. There are thousands of Jameson Connect bottles already on shelves in Irish supermarkets.

The new platform uses new ‘Near Field Communication’ (NFC) technology in the bottle cap, which is a short-range wireless connectivity standard that uses a magnetic field to enable communication between devices when they’re touched together. By tapping the cap with their NFC-enabled smartphone, Jameson customers will be able to digitally connect and register for unique experiences, incredible events and exclusive content, getting more from their bottle.

Throughout the launch phase, customers will also be invited to join the community via social media and can register online without tapping the cap. By registering, customers will get two free tickets to the Bow Street distillery as part of the exciting launch. Fiona Curtin, Global Communications and Planning Director for Jameson comments, “Jameson has been connecting people for years and Jameson Connects is the next step in the evolution of our community. We want to bring Jameson drinkers together while supporting some of the phenomenal talents and creatives emerging in Ireland today and we believe this is the perfect platform to do this. This process is really simple; join by tapping your NFC enabled smartphone on the Jameson bottle cap, then register and enjoy what comes your way. We look forward to the welcoming everyone to our Jameson Connects community.” 

 

Thanks again for reading our Irish Whiskey News.

.

Andrew

The Whiskey Experts

 


The Whiskey Experts  – Irish Whiskey News © 2019

For more information, visit our website or email us at info@thewhiskeyexperts.ie

Irish Whiskey News – Sept 19 – 2019

This week our Irish Whiskey News features articles on Jameson releasing two new caskmate expressions and Irish Whiskey Auctions picks up prestigious business accreditation.

So let’s see what’s happening this week in our Irish whiskey news.

Irish Whiskey News - Sept 19 - 2019 - Jameson Caskmates

Jameson Rolls Out Two New Caskmates Collaborations

Jameson is teaming up with two American craft breweries—Bale Breaker Brewery in Yakima, Washington, and Revolution Brewing in Chicago—on their latest Caskmates releases, which they’re calling the Jameson Caskmates Hyperlocal Limited Editions. Brewers from both breweries travelled to Ireland to brew their beers, which were then used to season Jameson barrels. The barrels were then filled with Jameson’s triple-distilled blend resulting in a liquid that has been “patiently finished in local craft beer-seasoned barrels.”

“Jameson’s commitment to local neighbourhoods is the cornerstone of our connection with whiskey drinkers and local tastemakers, across the country,” said Paul Di Vito, vice president of Jameson Irish Whiskey, Pernod Ricard USA, in a prepared statement. “Jameson Caskmates Hyperlocal Editions allow us to put the spotlight on these local breweries, devising a spirit that embodies the taste of our neighbourhoods.”

 

Irish Whiskey News - Sept 19 - 2019 - Irish Whiskey Auctions

Irish Whiskey Auctions awarded All-Ireland Business All-Star accreditation

Irish Whiskey Auctions (IWA) – a Dundalk based business has achieved a quality mark signifying it meets the highest standards of service and trust and becomes one of the first whiskey-based businesses to achieve this accreditation. IWA was awarded the coveted All-Ireland Business All-Star accreditation on Thursday 12th September at an awards ceremony held in Croke Park. What makes this achievement even greater is that the business is only celebrating its first year in business in October next.

Dr Hynes said the accreditation, which is now held by over 350 firms, is needed by the thousands of small and medium businesses which operate to their own standards but have nothing to measure them by. “We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors,” she said. “We also anonymously approach the company as a customer and report back on the experience.

Thanks again for reading our Irish Whiskey News.

Andrew

The Whiskey Experts


The Whiskey Experts  – Irish Whiskey News © 2019

For more information, visit our website or email us at info@thewhiskeyexperts.ie

Irish Whiskey News – June 27 – 2019

This week our Irish Whiskey News features articles on Jameson reaching No.3 in world sales and the first whiskey cask auction gets ready to go live.

So let’s see what’s happening this week in our Irish whiskey news.

Irish Whiskey News - June 27 - 2019 - Jameson Whiskey

Worlds top 10 best-selling world whiskey brands

As Irish whiskey maintains its rising popularity, Japanese whisky and American whiskey strain to keep up with demand. Regardless, the world category is in a healthy place. According to this year’s Brand Champions supplement, there was strong growth across the world whisk(e)y category – with nine out of the top 10 brands in our list posting solid growth in 2018.

With new entries in the top 10 looking to disrupt the field, we uncovered the 10 best-selling world brands. After claiming the title of Brand Champion in 2018, Pernod Ricard-owned Jameson continued its growth trajectory to reach sales of 7.5m nine-litre cases in 2018. In the last 12-months, Jameson has unveiled a refreshed bottle design, the second iteration of its Dublin-aged 18-year-old, a new campaign with record producer Anderso.Paak and carried out a St Patrick’s Day expedition – it’s no wonder that the brand was cited with boosting Pernod Ricard’s latest nine-month sales.

2018: 7.5m
2017: 6.9m

% change: +9.3%
Place last year: 4

Irish Whiskey News - June 27 - 2019 - Whiskey Cask Auction

The First-Ever Online Whisky Cask Auction Is About to Take Place

On June 26th rare whisky and cask reseller Cask 88 will launch the first-ever online whisky cask auction, with a score of coveted casks available for purchase. The platform is designed to let your fingers do the walking and bid on barrels from a throng of masterful distillers. The first auction takes the theme of ‘Maritime Malts’—among the barrels on offer are the Laphroaig 23-Year-Old, the Kilchoman 12-Year-Old, as well as a first fill sherry cask from Orkney and a first fill six-year-old bourbon cask from Aultmore.

The online auction marks an important step for the spirits industry. Until now, procuring a cask has been a little cumbersome. Occasionally, distilleries may offer their tipple by the cask, or a barrel might roll onto the auction block—but it’s all been rather old fashioned (unfortunately, not the cocktail variety). “Online cask auctions are a natural next step for Cask 88. We have been in the whisky cask market for many years and have seen demand for cask whisky grow enormously during that time,” the director of Cask 88 Patrick Costello said in a press release.

Thanks again for reading our Irish Whiskey News.

Andrew

The Whiskey Experts

The Whiskey Experts  – Irish Whiskey News © 2019


For more information, visit our website or email us at info@thewhiskeyexperts.ie