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Irish Whiskey News – Jan 9 – 2020

This week our Irish Whiskey News features articles on Irish Whiskey exports show strong growth in 2019 and Powers Whiskey release new bottle design.

So let’s see what’s happening this week in our Irish whiskey news.

Irish Whiskey News - Jan 9 - 2020 - Irish Whiskey 2020 exports

Spearheaded By Whiskey, Irish Drinks Exports Increased By 8% To €1.45bn In 2019

Spearheaded by strong growth in Irish whiskey, Irish alcohol exports increased by 8% to €1.45 billion in 2019. Over half of the export growth achieved in 2019 was in the Irish whiskey category, which amounts to €58 million, according to a new report titled Bord Bia’s Export Performance and Prospects 2019/2020.

“Bord Bia’s report confirms that Ireland’s drinks industry is an export powerhouse and is certainly punching above its weight when it comes to export performance, with growth continuing over the past few years,” Patricia Callan, director of Drinks Ireland said. The data showed that the US remains the key market for Irish beverage exports, accounting for 40% of exports in 2019, valued at €676 million. “In addition to export growth in the US, we also saw growth in a number of other key markets in 2019,” she added.

Irish Whiskey News - Jan 9 - 2020 - Powers Whiskey

Powers Irish whiskey unveils new bottle design

The new design will debut on core expression Powers Gold Label in the US from March 2020. It will also roll out across Powers Three Swallow and Power’s John’s Lane from mid-2020 in the US and globally from late 2020. In Ireland, the newly designed Powers Three Swallow and Powers John’s Lane will be released in March 2020, with Powers Gold Label to be reviewed in due course. Conor McQuaid, chairman and CEO of Irish Distillers, said: “We are excited to introduce this new look to the world and inspire a new generation with the unique history and personality of Powers.

“At Irish Distillers, we have pride in Powers as one of the world’s leading Irish whiskeys and we welcome this dynamic new chapter for the brand as we seek to continue the Irish whiskey renaissance around the world.” The redesign features a new bottle shape inspired by the pot still silhouette from the brand’s home at John’s Lane Distillery in Dublin. In addition, the design will incorporate a diamond-shaped label with a ‘P’ – one of the first ever trademarks registered in Ireland and a link to Powers’ legacy and Irish whiskey history.

Carol Quinn, archivist at Irish Distillers, said: “Powers sense of identity has always focused on the diamond ‘P’; that became very clear to me as I worked my way through the historical archive. “The diamond ‘P’ was everywhere; on the casks, stationary, on bills and receipts, emblazoned on everything that left the distillery, and notably on the wonderful Powers mirrors that still hang in Ireland’s pubs today. “Workers at the old John’s Lane distillery even took to wearing a diamond ‘P’ pin on their lapel, such was their pride to be part of the Powers family. For me it’s wonderful to see the diamond ‘P’ front and centre on this new label, symbolising all the history of this great whiskey since 1791.”

 

 

Thanks again for reading our Irish Whiskey News.

.

Andrew

The Whiskey Experts

 


The Whiskey Experts  – Irish Whiskey News © 2019

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Irish Whiskey News – December 20 – 2018

This week our Irish Whiskey News features articles on Powers Three Swallows being available to buy in the USA and planned McKillen Distillery in Monasterevin suffers a setback.

So let’s see what’s been happening this week in our Irish whiskey news.

Irish Whiskey News - December 20 - 2018 - Powers

Powers Three Swallows now available in the States

Powers, a mainstay Irish whiskey brand expanding its reach in the US, is offering another expression, Powers Three Swallow, to American whiskey lovers.

Founded by innkeeper James Power in 1791, Powers was one of the first Irish whiskey brands to bottle its whiskey, and Powers Gold Label has long been a top-selling whiskey in Ireland. Their foray into the American market is relatively recent, with Three Swallow being the latest expression sold in the US.

Powers Three Swallow single pot still whiskey is made at the Midleton Distillery (owned by Pernod) in County Cork with a mash of malted and unmalted barley and triple distilled in copper pot stills. It starts ageing in used bourbon barrels (2nd and 3rd fill), then finishes in ex-sherry casks. The whiskey’s official tasting notes are as follows:

At first sip, the initial taste delivers rich, smooth nutty flavours followed by a wave of green apple and citrus notes, with a touch of cedar wood for extra complexity. Spicy sweetness floats atop, balanced with a hint of sherry notes, leading to a crisp cereal finish with notes of toasted oak.

Powers Three Swallow is available in liquor stores nationwide and is priced around $40-45 per bottle.

Irish Whiskey News - December 20 - 2018 - McKIllen

McKillen Distillery Plan Suffers Setback

Kildare County Council planning officials have returned proposals for an Irish whiskey distillery on the site of Monasterevin’s Ballykelly Mill to Paddy McKillen’s Jewel filed Ltd firm, saying that the planning application is invalid.

The Irish Independent reports that officials took issue with the failure of the proposal’s site notice to mention the “Natura Impact Statement” included by McKillen as part of his application.

McKillen’s plan is being supported by an investment from Bono and, if approved, will involve an initial outlay of €50 million for a proposed distillery, visitor centre, tasting rooms and event spaces on the site of Ballykelly Mill. McKillen asserted, “We’re restoring a beautiful 200-year-old mill and reviving Monasterevin’s rich heritage in producing the finest whiskey going right back to the 18th century. We have assembled an amazing team of world-leading experts and we will produce a world-class product.”

Thanks again for reading our Irish Whiskey News.

Andrew

The Whiskey Experts

The Whiskey Experts  – Irish Whiskey News © 2018


For more information, visit our website or email us at info@thewhiskeyexperts.ie

Irish Whiskey News – December 27 – 2018

This week our Irish Whiskey News features articles on Powers new collaboration with 6 whiskey bars in Dublin and Bord Bia putting out a tender for research into Irish whiskey consumption in the US and China.

So let’s see what’s been happening this week in our Irish whiskey news.

Irish Whiskey News - December 27 - 2018

Powers celebrates Dublin’s whiskey history

The six bars that makeup Powers Quarter are: Thomas House, Market Bar, The Oak, The Swan, Idlewild and John Fallon’s The Capstan Bar. Each bar is within walking distance of the old John’s Lane distillery and the original Powers bottling hall on Drury Street. Powers whiskey is made at Irish Distillers’ Midleton Distillery today.

The collaboration will be supported by social media, PR and a dedicated website – powerswhiskey.com, on which fans can download a map and enjoy a virtual tour of the area. Powers global ambassador Michael Carr is also available for guided tours, which will cost €60 (US$69) per person.

Carol Quinn, the archivist at Irish Distillers, said: “For generations, the Powers distillery at John’s Lane shaped the development of the area around it through the direct employment of families, provision of houses for workers and even the maintenance of the local streets.

“Powers’ founder, James Powers, was a publican himself and his pub on John’s Lane stayed within the family until the closure of the distillery in the 1970s, so it only seems right that we honour the legacy of Powers and bring more of its Dublin history to light through six bars and put Powers firmly back on the whiskey map of Dublin.

Irish Whiskey News - November 28 - 2018 - Red Spot

What do people in the US and China think about Irish whiskey?

BORD BIA HAS issued a tender, seeking a partner to research the usage, attitudes and awareness levels on Irish whiskey in the US and China. While sales of Irish whiskey in the US is “going well”, it remains relatively unknown in the Chinese market according to Bord Bia.

According to CSO figures and Bord Bia data, exports of Irish whiskey to the US was worth €340 million this year, but less than €1 million in China. As both markets offer opportunities for “significant growth”, it said that a decision aimed at studying their attitudes to Irish whiskey was a timely one.

It seeks to find out the awareness and perceptions of different kinds of whiskeys, such as scotch, bourbon, Irish, single pot stills, single malts etc. in these markets. As well as this, it wants to know what drives consumers to their whiskey brand of choice, the role of a country’s origin in making someone choose a brand, and any ethical considerations made.

Thanks again for reading our Irish Whiskey News.

Andrew

The Whiskey Experts

The Whiskey Experts  – Irish Whiskey News © 2018


For more information, visit our website or email us at info@thewhiskeyexperts.ie