This week our Irish Whiskey Weekly News features articles on Teelings New Pot Still Whiskey being auctioned, Public Health bill is causing concern and Wild Geese Founder Andre Levy is fighting Pernod Ricard again.
So let’s see what’s been happening this week in our Irish whiskey weekly news.
The Teeling Celebratory Single Pot Still, the first whisky to run from a Dublin still and into a bottle in nearly five decades, has had a journey worthy of its name. The recipe is a combination of 50% malted, and 50% un-malted barley, a uniquely Irish mash bill made famous by the Dublin distillers who’s footsteps the Teeling Distillery now lovingly follow in. It was distilled in 2015 and aged fully for three years in a high-quality ex-Muscat barrel.
Now, the dream has been realised, and Whisky Auctioneer is delighted to bring to market the first Dublin distillate for close to half a century, the Teeling Celebratory Single Pot Still. Teeling has been far from quiet in the intervening period since their 2012 inception. The company is already leading the next generation of producers and has won over 175 international awards for the quality of the whiskey it has bottled, which is now exported to over 60 different markets. This auction represents a revival for Dublin in more ways than one, with all of the Teeling Distillery’s profits from the sale of these bottles being donated to local charitable causes in its surrounding Liberties area.
Whiskey manufacturers have claimed new restrictions on alcohol advertising will severely impact the tourism offering of distillery visitor centres. According to the IWA there are 13 whiskey distillery visitor centres across the country, with plans for an additional 13 centres to open in the coming years. Last year, there were 814,000 visitors to the centres, an 11% increase on the previous year.
The association wants “last minute” changes to the Public Health (Alcohol) Bill as the legislation, currently proposed would see free-standing directional or way-marking signage containing the name of a distillery or alcohol brand banned from display at any bus or Luas stop, or within 200m of any boundary of a school or early-years’ facility.
Earlier today, 29 August, Pernod announced that Irish Distillers’ Jameson has risen 14% in terms of sales over the past year, and according to Levy this is ‘deteriorating’ the number of independent producers of Irish whiskey.“While the continued growth in the sector and rising global demand is to be welcomed, the fact remains that there continue to be serious questions surrounding the market structure of the sector that urgently needs to be answered,” said Levy.
“Focus should be drawn to the fact that Irish Distillers, whose primary whiskey product is Jameson, has recently repatriated over €2.8bn of its capital to its French parent, Pernod Ricard. This staggering sum clearly demonstrates the dominance of this single market player within the sector and reinforces the call for opening the market to allow for increased competition. It is clear that this market is booming to the advantage of a small number of market players, and one in particular, and to the detriment of independent players. There needs to be much greater transparency surrounding Pernod Ricard and its dominance of the category.”
Thanks again for reading.
The Whiskey Experts
The Whiskey Experts – IWWN © 2018