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Irish Whiskey News – Nov 7 – 2019

This week our Irish Whiskey News features articles on a new EU- China trade deal that will benefit Irish whiskey and Bushmills brings the art of whiskey and cheese together.

So let’s see what’s happening this week in our Irish whiskey news.

Irish Whiskey News - Nov 7 - 2019 - Irish Whiskey China Deal

Irish whiskey to benefit from EU-China trade deal

The agreement, which will also see Irish cream liqueurs protected, was finalised in Beijing on November 5th and has been signed by EU commissioner Phil Hogan. Whiskey distilled and matured in Ireland can now be labelled and sold in China as Irish whiskey. Trade group the Irish Whiskey Association (IWA) has welcomed the new agreement, which will allow the category to “crackdown on fake competitors”.

“Irish whiskey sales in China have historically been low, but the category recorded 50% growth in 2018,” said William Lavelle, head of the IWA. “Chinese consumers are increasingly looking for authenticity. This agreement protects and promotes authenticity and will grow sales. “The protection provided in this agreement will further give Irish whiskey producers the confidence to invest in increased sales and marketing in China, knowing that there is legal remedy to crack down on fake competitors.”

Irish Whiskey News - Nov 7 - 2019 - Bushmills7

Bushmills to bring the art of whiskey and cheese together

Bushmills® Irish Whiskey is collaborating with renowned cheese affineur and founder of The Cheese Tasting Company, Ned Palmer, to host a series of whiskey and cheese pairing masterclasses across Ireland in November and December. The exclusive events will bring the 2019 #BlackBushStories campaign to a close, following a busy calendar of immersive consumer experiences throughout the country.

‘Black Bush & Cheese’ will take place in Belfast at The Pug Lounge in Pug Uglys on Tuesday 26th and Wednesday 27th November. The events are a first in Northern Ireland for the London-based cheese expert and will see Ned showcasing his favourite Irish cheeses as he joins Bushmills Brand Ambassador, Lauren McMullan, to introduce guests to the arts of both whiskey and cheese tasting.

The masterclass will explore the similarities between the crafts of Irish whiskey distillation and cheese making, uncovering the significance of the maturation process in each and how this reflects in their respective flavour profiles. Alongside this, guests will explore a selection of complementary pairings of Bushmills’ best loved whiskeys with artisan Irish cheeses and will have a go at creating their own pairings.

 

Thanks again for reading our Irish Whiskey News.

.

Andrew

The Whiskey Experts

 


The Whiskey Experts  – Irish Whiskey News © 2019

For more information, visit our website or email us at info@thewhiskeyexperts.ie

Irish Whiskey News – Oct 31 – 2019

This week our Irish Whiskey News features articles on Irish whiskey gaining certification trademark in Taiwan and IT Carlow distilling student earns €1000 bursary from Walsh Whiskey.

So let’s see what’s happening this week in our Irish whiskey news.

Irish Whiskey News - Oct 31 - 2019 - Irish Whiskey Taiwan

Irish whiskey gains certification trademark in Taiwan

Irish whiskey has been granted a certification trademark in both English and Chinese with the aim of giving consumers in Taiwan more confidence in the quality and authenticity of Irish whiskey. Irish whiskey has grown by more than 44% in Taiwan over the last three years, according to the trade bodies. The legal protection follows recent certification trademarks for Irish whiskey in Australia, South Africa and India.

Miriam Mooney, legal advisor of Drinks Ireland and the Irish Whiskey Association, said: “The registration of Irish whiskey as a certification trademark in Taiwan is another successful milestone in Drinks Ireland and the Irish Whiskey Association’s global protection strategy. “It is imperative that we ensure the integrity of the Irish whiskey category is upheld in both established and new emerging markets. “The industry takes the legal protection of Irish whiskey very seriously and this year trebled its investment in protection, which enables us to seek legal protection for Irish whiskey on a worldwide basis.

Irish Whiskey News - Oct 31 - 2019 - whiskey student

Distilling student Gary wins €1k whiskey bursary

Gary Ring, a student on Ireland’s first honours degree course in brewing and distilling at IT Carlow, has been awarded the Walsh Whiskey €1,000 bursary prize for achieving the highest grades in first year. A mature student from Douglas, Co Cork, Gary worked for many years as a wine buyer for Musgrave’s SuperValu and Centra franchises and most recently the Barry Group that owns the CarryOut and Costcutter brands, which led to a curiosity about the production side of the drinks industry.

In 2017, Walsh Whiskey announced an annual €1,000 bursary prize to the brewing and distilling student who achieved the highest grades at the end of first year. The bursary, according to Bernard Walsh, founder and managing director of Walsh Whiskey, recognises IT Carlow as a centre for teaching, learning, research and innovation in brewing and distilling. “We are delighted to recognise Gary’s exceptional achievement through this bursary. Walsh Whiskey aligns very well to the brewing and distilling degree at Institute of Technology Carlow in that we both aim to make world-class contributions to the re-emerging and growing sector that is Irish whiskey. Our Writers’ Tears and The Irishman whiskeys are on the market over 13 years now and they will need world-class distillers of the future, like Gary, to ensure they remain the super-premium whiskeys that they are,” said Bernard.

 

Thanks again for reading our Irish Whiskey News.

.

Andrew

The Whiskey Experts

 


The Whiskey Experts  – Irish Whiskey News © 2019

For more information, visit our website or email us at info@thewhiskeyexperts.ie

Irish Whiskey News -January 31 – 2018

This week our Irish Whiskey News features articles on Walsh Whiskey and Illva Saronno parting ways and Irish alcohol exports worth €1.25 billion in 2018.

So let’s see what’s been happening this week in our Irish whiskey news.

Irish Whiskey News -January 31 - 2018 - Writers Tears

Walsh Whiskey and Illva Saronno dissolve joint venture

Walsh Whiskey said the separation is the result of the firm’s Italian and Irish directors disagreeing “on how to develop the combined business into the future”, despite current sales, marketing and distilling targets “being fully met”. The dissolution of the joint venture will result in the separation of the existing drinks brands business, which includes the Writers’ Tears and The Irishman Irish whiskey brands, from the distilling operations at the Royal Oak Estate in County Carlow.

The Irish directors will now take full control of the brand’s arm and will retain the Walsh Whiskey name for the business. The firm also stressed that Writers’ Tears and The Irishman will have “uninterrupted availability”. The Italian firm will assume full ownership of the distillery based at the historic Royal Oak Estate, which will be renamed Royal Oak Distillery. Illva Saronno will aim to “further enhance” the site as a “centre of excellence in Irish whiskey” through the improvement of its technology and processes.

Irish Whiskey News -January 31 - 2018 - whiskey industry

Irish Alcohol Exports Worth €1.25bn in 2018

According to Bord Bia’s Export Performance & Prospects 2018-2019 report. The report found that Irish alcohol drinks exports were worth €1.25bn in 2018. The US remains the largest market for Irish beverage exports, followed by the UK, Canada, Germany and France.

Irish Whiskey – Consumption of Irish whiskey levels globally are expected to exceed 10m cases by the end of 2018 for the first time. Notably, in 2018 the US market for Irish whiskey grew by more than 10%.

Irish Cream Liqueur – Irish cream liqueur has also enjoyed a strong performance with growth of 9% in value, achieving sales of over 7.9m cases in 2018, up from 7.2m in 2017.

Beer – The value of beer exports fell marginally in 2018, but the volume increased by 9%. This was as a result of positive performance on the European continent and reflects a continuing trend from 2017.

Gin – Irish gin is emerging as a category for the international consumer, set to be worth more than €5m in exports in 2018.

Patricia Callan, Director of Alcohol Beverage Federation of Ireland (ABFI), said: “Today’s report proves that Ireland’s drinks industry is an export powerhouse, going from strength to strength. “Looking forward, the outlook for 2019 remains positive, driven by the popularity of premium brands and the growth of Irish whiskey in key international markets like the US.”

Thanks again for reading our Irish Whiskey News.

Andrew

The Whiskey Experts

The Whiskey Experts  – Irish Whiskey News © 2018


For more information, visit our website or email us at info@thewhiskeyexperts.ie